Media impact is the qualitative value of message exposure through a given medium for example for products that need to be demonstrated, messages on television may have a great impact than those on radio since television has both sound and sight.
Advertising is one of them. A particular may emerge suddenly, enjoy rapid growth and reach a point of relative maturity and eventually move into a period of slow decline.
Selling complex products and services, versus selling commodities has always been more difficult and sales professionals must have different skill sets stein, 2.
Market share, high market share brands usually need more advertising as a percentage of sales than do low market share brands. Modern advertising was created with the innovative techniques introduced with tobacco advertising in the yearmost significantly with the campaigns of Edward Bernays, which is often considered the founder of modern marketing Kazmi, Products are subject to life cycles.
With the advertisement we can easily enhance the loyalty of our customer. This will help them to select better advertising medium and procedures which will result into improved sales performance.
Sales in business terms are the actual sales in money values, a company receives after necessary collections are made from different sales channels of the original total production put on the market Mc Cathy et al, This is commonly used as well with products but it could be as used within a service company.
The independent and dependent variables will focus on how effective advertising affects sales performance in manufacturing companies in terms of either informative, Informative advertising persuasive advertising Reminder advertising leading to brand awareness building brand image increasing retailers or wholesaler orders providing quality information Whereas the intervening variable will affect both independent and dependent variables.