Red Bull vitalizes body and mind very easily. To start off we have divided the segments of the customers in gender and age.
If you compare red bull with the soft drinks, you will be able to feel a wide difference because soft drinks are for the desire purpose whereas energy drink is a need. Do not get addicted to it because too much of everything is always harmful.
The influence of culture on buying behaviour varies from country to country therefore marketers have to be very careful in analysing the culture of different groups, regions or even countries. Consumer behavior is a component of the human economic behavior.
In this case, the problem is represented by the lack of physical and mental energy in certain conditions or the need energy surplus at certain moments.
I noticed that the Ad had placed the Red Bull that. In India too, Red Bull was the brand that created the energy drink category. There are little technical issues that can be related to this kind of product. With minor changes to their product, for example the taste, different flavours, Red bull will also meeting their consumers need for variety.It is based on cognitive information processing Low involvement: learn -- do -- feel. Dietrich initiated their attempt at becoming a renowned brand and have successfully achieved that aim on a universal scale by implementing a uniformed marketing strategy. If you compare red bull with the soft drinks, you will be able to feel a wide difference because soft drinks are for the desire purpose whereas energy drink is a need. Most of the times, we guide our purchase choice on others' perspective on the respective product. As a result of these interferences and determinations the Consumer Behavior was defined by specialists in numerous manners, but none of the definitions was universally accepted. The top most reason for people to purchase this brand is the advertising of this brand such as on social media networks, magazines, television, films or the endorsements by the celebrities. If it expanded its production on a more regional basis, such as one in a North America, Europe, and Asia it would be a larger upfront cost, but, in the long run, would cut down shipping costs leading to higher profit margins. Consumer information search strategy Consumers' information search represents, or should represent the solution to the problem, matter, issue that concerns the consumer and that needs to be resolved. There are other drinks but this is considered the most by the customers because it has caffeine, taurine, B-group Vitamins, Glucose and Alpine spring water in the ingredients.