Explain 5 marketing concepts

evolution of marketing concept

The Marketing Concept A company that believes in the marketing concept places the consumer at the center of the organization. Companies that hold this philosophy believe that their consumers are the driving forces of their business. These companies always update and release their new products.

By doing so, the business establishes a relationship with the customer and generate profits in the long run. In contrast to the above explained concepts, the Marketing Concept yields more customer value by creating lasting relationships with the right customers, which is based on customer value and satisfaction.

List of marketing concepts

Come on! They assume that consumers are primarily interested in product availability and low prices. This concept is based on the belief that consumers may be attracted; hence, companies can focus their efforts in attracting and educating consumers. First of all, let us define needs and wants. However, it is the basis of all marketing activities and determines how a company will deal with customers, customer needs, the design of products etc. The products are wrapped in convenient packaging, which leads to much waste. The Difference between Marketing and Marketing Concepts. These approaches of a company peg what kind of marketing tools they can and will use in a business. The solution people are looking for might be a spray, an exterminating service or something else. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. This often leads to marketing myopia. So that company should not look to make the best floppy disk. Some examples are water, food, shelter, etc. However, not all companies have the same approach towards marketing their goods and services. Since the main focus of the marketers is the product quality, they often lose or fail to appeal to customers whose demands are driven by other factors like price, availability, usability, etc.

What this indicates is that a customer looks for innovative alternatives and always searches for the best of what is currently available in the market. They could buy products that met their needs precisely but those needs were not patently obvious.

Marketing concepts pdf

Therefore, the aim is to improve the product. Oftentimes, the departments were sales departments with extended responsibilities. Holistic Marketing Concept Holistic marketing is a new addition to the business marketing management philosophies which considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business. Case in point, if a company creates a car that uses less fuel but has more pollution, this would merely increase customer satisfaction, but not societal welfare. As a whole, the production concept is oriented towards operations. The hamburgers have a high fat content, and the restaurants promote fries and pies, two products high in starch and fat. Because the whole organization is in existence because it aims to satisfy the needs of a consumer, no one can neglect a consumer problem by just tagging it as a marketing challenge. Companies adopting this orientation run a major risk of focusing too narrowly on their own operations and losing sight of the real objective. Moreover, a customer not always prefers an inexpensive product over others. Nowadays, most companies have incorporated the marketing concept.

Under the marketing concept, customer focus and value are the routes to achieve sales and profits.

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Explain The 5 Marketing concepts Essay Example