If you cannot find any happy clients willing to let you put their name on your website, anonymize the testimonial by using initials and the industry. What are the elements of those testimonials that made them so powerful and compelling?
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Keep Your Testimonial Short The average person has an attention span of about eight seconds which is one second shorter than a goldfishso when writing a testimonial, you need to keep it short.
To build a really compelling website, use both. The easiest way to structure such a testimonial is to write a 3-act business story.
Click To Tweet What should testimonials include? They build trust by acting as a third-party endorsement, triggering the conformity bias, also known as the bandwagon effect. If this makes you even a little bit uncomfortable, no worries at all.
Interviews Interviews are especially effective because they help to get more details from the customer about their experience, painting a vivid picture in the minds of your prospects.
The first approach is faster. Make the most of your testimonials by writing content that connects with your potential customers and makes them want to buy from you.