Pepsodent research paper

Colgate's progress in this area was recognized as a "Sustainability Success Story" by a major retail customer. For example, in Latin America: The tube weight reduction resulted in 1, metric tons of savings in and Reduce: to reduce the material we use in our packages and ensure they are the optimal size and weight for their contents.

customer satisfaction towards colgate toothpaste pdf

The move led to greater name recognition Natural Toothpaste, The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Besides the traditional advertising media for its Promotion, it is using the electronic advertising media such as internet, facebook etc to ensure a faster reach to the targeted customers.

A study on customer satisfaction towards toothpaste

Valdivia: Wiley-Blackwell. Green - Nature, spring, fertility, youth, environment, wealth, money US , good luck, vigor, generosity, go, grass , Green also symbolizes go because of its use in traffic signal Colgate also focuses mainly on the following factors at the time of packaging: Reducing the Environmental Impact of Packaging: Colgate is always looking for ways to minimize the impact of its packaging on the environment, and has been an industry leader in the continuous use of a type of post-consumer recycled plastic known as PET. Insurance cover under Pepsodent Dental Insurance will be provided for one year, which comes into effect after a period of six months from the date of issue of the Pepsodent Dental Insurance Certificate. So in the future the companies who come up with new products at competitive prices and with good quality are going to the successful one. Track for Brushing. B Dr Espino, Margie Q. Pepsodent offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical superiority of the product. So it has become very necessary for the consumers to understand the Indian consumers very well. The ad broke on May 19 and will air across all channels. The cap weights were reduced in , resulting in an annual savings of metric tons of plastic. Related Interests.

There are several toothpastesin our country but they arent a big threat to Pepsodents market share as Colgate and close-up are. Advertisements also pointed out the presence of irium otherwise known as sodium lauryl sulfate as a mechanism for fighting tooth decay, and to an ingredient known as IMP for preventing tooth decay Fidlin, So the main mantra for the companies to be successful is to satisfy the consumers and develop brand image and brand loyalty amongst them.

Research paper on toothpaste

Throughout the s, Pepsodent was one of the most popular toothpaste brands in the United States. OHM covers a wide spectrum of activities designed to spread oral health awareness and good oral hygiene practices, its mission being Zero Tooth Decay. At Colgate, sustainability is a critical criterion for any new package design and development. Colgate uses attractive packaging which visible it from competitors brand. So it has become very necessary for the consumers to understand the Indian consumers very well. Oxford English Dictionary. The approach is to: implement design improvements to create sachets that use less material or material with less environmental impact work with others to explore economic models which create incentives for collection and reuse of our packaging. The Toothbrush category market share saw an increase of 2. Underlying this strategy are five guiding principles that they seek to apply: remove, reduce, reuse, renew and recycle. Under this initiative Pepsodent offers its consumers insurance cover against expenses for the extraction of a permanent tooth or teeth due to severe Caries and Periodontitis including cost of medication in relation there to. In the company created a Sustainable Packaging Steering Team to define a strategy.

The ad broke on May 19 and will air across all channels. Market Share The CPIL is the market leader in the Indian oral care market with a market share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30 per cent in the toothbrush segment.

They estimate that most of the paper purchased for European business comes either from recycled material or sustainably managed forests. Promotional activities are also going to play an important role that should to be for both retailers and consumers.

review of literature on toothpaste

The relaunch campaign in October widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat, demonstrating that this makes their teeth vulnerable to germ attack.

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presentation on pepsodent