For instance, different political regimes may have different taxation policies based on their political philosophies. Question Marks — Here, the question marks have a low market share within a high growth market.
A sports performance and nutrition brand called PowerBar is also confirmed to be divested by the company most likely due to poor sales in a saturated market. Step 4 — Calculate Market Growth Rate. The return in investment is enormous. Safaricom can strengthen its position in the industry if it improves its customer services and relations.
Generally this unit is largely worthless to the company in terms of earning potential but may afford other benefits to the company such as the creation of jobs as well as synergies that assist other business units. The portfolio composition is a function of the balance between cash flows.
Whether this omission is deliberate or not is not clear. Safaricom employs over staff directly and more than indirectly, and has about base stations countrywide.